The NBA continues to innovate and introduce new products for fans of the sport.
Since 2016, the league has collaborated with Fan Duel to create digital products, such as a fantasy app.
Now, the NBA has partnered with Simple bet to offer a “betting” product that gives fans the ability to predict each play’s outcome during a game.
NBA In Play will be available in the Fan Duel application for iOS and Android.
Simple bet will take care of providing the live odds for each play. Fans can bet on options such as “next player to hit a 3-pointer” to “next player to go to the free-throw line.”
The users of the application will start each quarter with 2000 tokens. And will be able to make bets of up to 100 tokens in each play. The prize for the users with the most hits will be credited on the Fan Duel site.
At the product launch, Scott Kaufman-Ross league’s senior vice president, head of fantasy and gaming, said:
“We are excited to be working with Fan Duel and Simple bet to innovate together around the future of in-play betting for the NBA.
“NBA In Play was built around engaging fans in real-time, and with the accelerated roll-out of sports betting across the country, this is a natural evolution of the product.”
New opportunities for Bookies
This new NBA product opens up new possibilities for Pay Per Head bookies.
This is because the product will make live bets popular. Some bettors who have not yet used live betting will be able to familiarize themselves with the concept and dynamics of this type of betting through the NBA app.
Once the bettor has experimented with the NBA app. He can take the plunge and browse the live betting platforms of other sportsbooks to play for real money.
Pay Per Head bookies that have a robust betting
platform with live betting options will offer their services to this new generation of bettors and be able to grow their businesses.
To take full advantage of this new opportunity. Bookies need a reliable Pay Per Head partner with the best technology in betting software and hardware.
A good Pay Per Head provider will allow bookies to take advantage of the many emerging opportunities in the market. And allow them to establish a profitable business with unlimited possibilities for growth.
