Colorado is one of the newest gambling markets in the USA. It was only in May 2020 that sports betting became legal in the centennial state.
Despite only having nine months with legal sports betting, Colorado has shown spectacular growth in its market.
For example, if we analyze the data for December 2020, we find that the state handled $284.6 million in bets. But in January 2021, bets grew 14% for a total of $326.9 million.
Also, in the nine months that sports betting has been in force, the state reports $1.5 billion in gambling.
Popular Sports and Sportsbook Types
Colorado has retail and online sportsbooks. But, the online operators dominate the market since 98% of sports bets are through mobile and online platforms.
Also, Colorado residents show great interest in the major leagues in the USA, especially the NBA.
– Sport Total Handle in Bets
– NBA $88.4 million
– NFL $75 million
– NCAA Basketball $39.9 million
It is important to note that Colorado has the peculiarity that it allows bets on college sports, something other states do not have.
A gold mine for bookies
As we can see, Colorado is a gold mine for bookies that have a good Pay Per Head provider.
Especially during March, since we will have the return of the March Madness, and Colorado residents are among the few who have the privilege of being able to bet on this event.
Bookies with a robust online gambling platform with compatibility with smartphones and other mobile devices can easily serve Colorado gamblers.
In addition to a robust betting platform, bookies also need attractive lines and odds that attract bettors’ attention and are profitable for the business.
If you don’t have a betting business yet, this is the ideal time to become a bookie. Thanks to providers like VIP Per Head, it is very easy to take your first steps in the lucrative world of gambling.
Moreover, Pay Per Head’s good providers will guide the bookie step by step to correctly establish his business and take advantage of the growing betting market that is brewing around the world.
