The USA’s sports betting software has been booming, and each state with legal bets has experienced exponential growth.
But it seems that in February, the gambling action lost a bit of the momentum. And the amount of bets in several of the states has dropped.
For example, in the case of Pennsylvania, almost 17.2% fewer bets were registered in February compared to January. This means that the state registered bets for $615.3 million in January, while in February, the figure was $509.5 million. In other words, almost $100 million less.
Sportsbooks are surprised by the decrease in betting activity. Since February, the Super Bowl was held, one of the events that register the most betting action.
Besides that, the regular season of the NBA was already running in February.
This decrease in betting activity has worried some operators, as their projections pointed to the market continuing to grow month by month.
However, other operators are not concerned and hope that March Madness will restore dynamism to the betting market. And the betting action will grow again.
How are Pay Per Head Bookies Affected?
This decrease in gambling activity in various states should not scare Pay Per Head bookies. Since the low number of bets is likely due to the limited offer, licensed operators have in these states.
For example, there are states where operators can only provide betting options for major leagues such as the NFL, NBA, and MLB.
As a result, when these leagues are stopped, the operators do have more options to offer the bettors.
In February, the NFL ended, and for a couple of weeks, these operators could only offer betting options for the NBA. Which would explain the low betting activity.
However, Pay Per Head bookies do not have to face this problem, as they can offer a vast catalog of betting options for leagues and events around the world.
Moreover, Pay Per Head bookies have a significant advantage over licensed operators. Thanks to the vast catalog of betting options, they have.
Pay Per Head bookies faces an excellent opportunity to grow their betting business since bettors in these states are beginning to tire of the limited supply of licensed operators.
Therefore, bookies with a good Pay Per Head provider and a wide catalog of betting options can capture a sizeable potential market.
