One question that many bookies ask is whether their betting business can cater to US gamblers.
This question arises because more and more states in the USA have legalized sports betting, which has caused the betting market in this country to grow massively.
As a result, many bookies want to take a cut of those millions of dollars generated by sports betting in the different states of the USA.
For example, we recently reported on the exponential growth that the state of Iowa has experienced with sports betting. $104.8 million was registered in bets during December 2020, and in January 2021, the amount arises to $149.5 million.
But then, can Pay Per Head Bookies to serve US gamblers?
The answer is yes, as long as your Pay Per Head provider is outside the US territory.
Accordingly, with the Federal Wire Act and The Unlawful Internet Gambling Enforcement Act. Domestic gambling with illegal US-based operators is prohibited.
In other words, US gamblers can make use of international sportsbooks and bookies without breaking the law.
Bookies that have a good Pay Per Head provider operating outside the US territory will be able to offer their complete catalog of betting options to US bettors without any problem.
Make the most of the US market
But just having an offshore Pay Per Head provider is not enough to take advantage of the US gambling market.
Bookies who really want to make good profits and boost their business in the US territory must have three things.
Mobile bets
Today, most of the bets are registered through mobile devices such as smartphones. In fact, around 70 to 80% of the betting activity is through mobile devices.
Therefore, bookies who want to make the most of the US market must make available to bettors a betting platform compatible with Android and iOS devices.
Live betting
Today’s bettors want to be part of the action and want to bet as the game develops.
Consequently, bookies must have a betting platform that allows bettors to place bets live as the game occurs. And where the odds are updated in real-time.
Complementary options
Finally, bettors are not just looking for Sportsbook. They also want to access complementary options like online casinos and racebooks.
Thus, to really thrive in the US gambling market, you have to offer much more than just sports betting.
In the final analysis, bookies that have a good offshore Pay Per Head provider. With the best technology and the best betting platform, it will be able to serve bettors from any state in the USA.
And they will be able to take advantage of the massive growth that the market is experiencing.
