In 2019 Iowa legalized sports betting in its territory, and since then, the market has grown exponentially.
For example, according to data from the Iowa Gaming Association, it registered $6.5 million in bets for the Superbowl 54 of 2020.
While for the Superbowl 55 between the Kansas City Chiefs and the Tampa Bay Buccaneers, there was a considerable increase in betting activity, which reached $16.3 million.
Moreover, the increase in betting activity has grown month by month. Only from December 2020 to January 2021 there was an increase of approximately $45 million in bets.
This increase in gambling activity has caused lawmakers to review the current legislation to make some changes and apply new restrictions.
The House Study Bill 200 was recently introduced, which contemplates two quite important changes that could profoundly affect the state gambling market.
The first is about the inclusion of eSports in the state’s betting offer. In other words, Iowans will now be able to place bets on major eSports events.
The second change that Study Bill 200 contemplates is to allow bettors to place bets on sports-related events. With this change, bettors will now be able to place prop bets for events such as the NBA or NFL MVP award or major league draft events.
A great opportunity for the Bookies
These changes that Iowa will implement are good news for bettors and Pay Per Head bookies. Since, it means that the state’s residents will look for these new betting options in different operators.
Pay Per Head bookies with an attractive betting site with the latest design trends and user usability. Can take full advantage of the growth of the Iowa betting market.
The key to capitalizing on Iowa’s gambling activity’s growth is having a good offshore Pay Per Head provider like VIP Per Head.
Through the services and platforms of VIP Per Head. Bookmakers can create a lucrative betting business that will also have the best technology and the best customer service.
In fact, thanks to the services of VIP Per Head. Bookies will be able to offer their bettors an authentic VIP experience with a first-rate betting service.
It’s not too late to start a betting business; contact VIP Per Head agents today and take the first step towards a lucrative business.
