If you have been in the betting industry for some time, you have noticed that some Pay Per Head providers charge extra for using their horse betting software or racebook solution.
In other words, to use the racebook software, you have to pay an extra that is added to the monthly fee that the Pay Per Head provider charges for each active player.
Some bookies find this unfair and wonder why these Pay Per Head companies
charge extra for using the racebook software?
The Magic of Horses
To understand why some Pay Per Head companies charges extra to use the racebook software, we must first understand some peculiarities of horse racing.
Activity All Year
Horse races are active all year round, and almost every weekend, there is a race. Therefore, a racebook with good betting lines and odds can be very lucrative.
In fact, a well-managed racebook can represent up to 40% of a bookie’s income.
Due to their high profitability, some Pay Per Head companies charges an extra fee for their racebook software.
Handling Odds
Another reason why some Pay Per Head companies charge extra for their racebook software is due to race betting lines and odds.
When you bet directly on the track, you receive track odds. These odds are calculated based on the total pool of bets that have been received. As a result, some bets can offer huge payouts, especially exotic bets.
Pay Per Head providers offer odds similar to those of the track, but with the difference that there is no betting pool. For this reason, they must provide bookies with tools that allow them to protect their business if a gambler has a stroke of luck.
With the Pay Per Head tools, it is possible to set up each wager limit and set the maximum odds and payouts for each type of horse wager.
As a result, bookies can protect their business and offer attractive odds for bettors.
Pay Per Head companies has to develop specialized software to handle the complexity of horse racing. It is for this reason that sometimes they charge a little more to use this software.
Conclusion
Horse racing is complex and requires specific software for bookies to manage bets. It is for this reason that some Pay Per Head companies charge extra for using their racebook software.
However, it is worth paying that extra fee for the racebook software, as horse racing is very lucrative and can generate income for the business throughout the year.
Also, not all Pay Per Head companies charge for their software racebook. For example, VIP Per Head offers top-level racebook software at no extra cost.
