The NFL and television have had a long, profitable partnership together. While many view it as just a way to enjoy America’s favorite sport, for bookies it’s an opportunity to make serious cash. With the huge amount of coverage, the NFL receives from multiple networks like CBS, NBC, FOX and ESPN across both traditional broadcasting channels and digital streaming services, there is plenty of chances for bookies to take advantage of by offering betting lines on games worldwide.
With millions of viewers tuning in every week and a wide variety of wagers available – from simply picking the winner to more complicated spreads or props – there really isn’t any better sport out there for bookies looking to make some dough.
In recent years, the internet has been said to have killed traditional television. Streaming platforms such as Netflix, Hulu, and Amazon Prime Video are becoming more popular than ever.
It is no wonder they have become the preferred choice for many people worldwide. With their ability to stream shows from anywhere with an internet connection, it’s no surprise that streaming platforms are dominating homes all over the world.
What makes streaming services so appealing is not only their convenience but also their cost-effectiveness of them compared to cable or satellite TV services. Streaming services allow you to watch as much content as you want for a single monthly fee.
In contrast, cable or satellite providers typically require a contract and charge more fees depending on how many channels you want access to.
Traditional television is not dead.
Data from Sportico has revealed that traditional television is not dead, despite the expansion of streaming platforms. Americans are still tuning into NFL games on traditional television networks, suggesting that these networks are still highly relevant.
NBC reported an average viewership of 18 million for Sunday Night Football in 2021, up 7% from 2020′. This proves that Americans remain invested in sports media on traditional television networks and cable packages.
NFL ratings were also higher than other sports broadcasts during the pandemic season. ESPN reported a 44% increase in viewership for Monday Night Football compared to last year’s numbers.
FOX experienced a 24% increase in ratings for their broadcast of Thursday Night Football over the same period. The increasing popularity of NFL broadcasts suggests that viewers are committed to watching football on their regular channels rather than switching to streaming options or digital subscription services.
According to Sportico data, NFL games accounted for an astonishing 82 out of the 100 most-watched programs on TV in 2022. This mark is up from 77 shows in 2021 and 71 shows in 2020, indicating that the League’s stronghold on viewers is only getting stronger with each passing year.
Top 5 Most-Watched U.S. TV Broadcasts of 2022
1- Super Bowl LVI, Rams-Bengals (NBC) 99.2m
2- NFC Championship Game, 49ers-Rams (Fox) 50.2m
3- AFC Championship Game, Bengals-Chiefs (CBS) 47.9m
4- AFC Divisional Playoff, Bills-Chiefs (CBS) 42.7m
5- Late Thanksgiving Day Game, Giant-Cowboys (Fox) 42.1m
The domination of the NFL in U.S. television viewership is undeniable and further solidified by the fact that all top 5 most-watched U.S. TV broadcasts of 2022 were from the League’s sports events. This remarkable feat demonstrates just how influential and powerful the National Football League is regarding viewer preference in national sports programming.
Notably, the Super Bowl LVIII broadcast earned a whopping average audience of 99.2 million viewers. These numbers are a testament to why football remains king among American audiences, as well as an indication that interest in NFL sporting events shows no signs of slowing down anytime soon.
The an excellent chance for bookies
The NFL continues to be one of the most popular sports leagues in the world, and its immense popularity offers an excellent opportunity for bookies.
The millions of viewers tuning into games each week create an enormous pool of potential customers that bookies can tap into. By understanding how to best capitalize on this large base of fans, bookmakers can benefit significantly from their newfound customer base.
Bookies need to understand what drives NFL viewership, so they know how to target their marketing strategies and maximize profits.
Popular teams such as the New England Patriots or Dallas Cowboys draw massive crowds due to their history and talent, which is an advantage when looking for new customers.
Additionally, savvy betting strategies such as offering free trial periods or discounted prices can help recruit new bettors who are just dipping their toes into the world of sports betting.
For any betting site to stand out in the market, it is essential to have all the right elements in place. One of those crucial elements is a reliable and professional pay per head service.
A company like VIP Per Head can be invaluable as they provide experienced staff with all the necessary tools to ensure your betting site runs smoothly.
VIP Per Head’s services range from software setup and sportsbook customization to customer support and risk management. Their flexible packages are tailored to fit any budget, allowing you to customize your betting platform that meets your customers’ needs.
They also offer advanced features such as live in-play betting, which can help draw more punters. Additionally, their 24/7 customer service team provides round-the-clock tech support for you and your customers so that any issues can be dealt with quickly and efficiently.