More and more states are reporting a drop in sports betting action.
For example, Indiana reported that $273.9 million in bets were generated for February, which means a drop of 21.4% compared to January when $348.2 million were handled.
This fall in sports betting has been a hard blow for Sportsbooks who saw their profits affected with a drop of 42.2% from January to February.
Moreover, this drop in gambling action is happening across the US, with Pennsylvania and New Jersey reporting similar scenarios.
The Explanation
For many experts, this downfall in sports betting is due to the end of the football season.
Many betting operators have limited catalogs, where they are only offering action for the major leagues.
As a result, at the end of the NFL regular season, there are not many gambling options for bettors.
On the other hand, other experts argue that the downturn is due to bettors taking a break to save some money and bet on March Madness.
Let us remember that the economic situation of many homes has been affected due to the COVID-19 pandemic.
It is for this reason that bettors would be more cautious with their money.
The Case of Pay Per Head bookies
This downturn that US operators are experiencing shows the great advantage that Pay Per Head bookies have.
Pay Per Head bookies can offer extensive betting catalogs for sports and leagues around the world.
Moreover, they can also offer bettors casino games and race books.
They can also attack several markets simultaneously and not depend on only the action of the NFL or the NBA.
For this reason, the most effective and efficient way to create a betting business is through a good Pay Per Head provider.
Thanks to a quality Pay Per Head provider, bookies will not suffer the adverse effects of a falling betting market, as they will have all the tools and platforms to deal with the situation.
The Key to Success is Mobile Bets
Regardless of the downturn that sports betting is experiencing in the USA, the key to success seems to be mobile betting.
For example, in Indiana, 85.1% of the best handled in January were through mobile devices. While for February, these represented 90% of all registered bets.
This shows the potential that mobile betting platforms have. Bookies who really want to be successful should have robust mobile betting platforms with the latest technology.
