Television has always been a great ally for bookies. The games that are broadcast on TV are the ones that usually receive the most bets and public attention, which is good for the gambling industry because more people watching means more people betting. You ll also often see ads for betting companies during games and other televised sports events, which is another way for them to get their name out there and attract new customers.
This article is about how bookies can use TV and TV shows to increase their profits. There are many ways that bookies can use TV, but most of them cannot afford an advertisement on Monday Night Football. The good news is that there are other ways that bookies can take advantage of TV, TV shows, and streaming platforms.
Gamblers Follow Trends
The first thing that bookies have to be clear about is that bettors follow trends. If something is popular and followed by many people, it is very likely that many are gamblers.. Whether it’s gambling in sports, horse racings, or playing the lottery, betting is a way for people to get out of their everyday routine and mentally get away from all of the stressors in life.
For this reason, today, it is possible to bet on almost anything. You can bet on who will win the presidential election or who will receive an Oscar for best actor and many more betting options.
Bettors try to add the element of gambling to almost anything to make it more exciting.
This has given birth to new betting markets, which present an excellent opportunity for bookies who know how to take advantage of them.
The Reality TV Betting Market
One of the betting markets that has increased in popularity in recent years is reality TV.
For example, one of the shows that attracted the most attention from bettors is The Bachelor.
In a March 2020 MarketWatch report, Bovada’s head oddsmaker Pat Morrow said: “It has seen about a 12% increase in the number of unique bettors on “The Bachelor” and a 10% increase in trading volume from last season, he said.
“Traditional sports bettors, they trend 18-35 white male, and we realized we were leaving out such a large segment of the population,” Morrow said.
The Bachelor is in its 26th season and records audiences of 8.2 million viewers. Therefore it is not surprising that its popularity among gamblers is so great. This season has seen record-breaking viewer numbers across the board, with even more people tuning in every week in 2020 and 2021 due to lockdown regulations.
A new show that has had great popularity among gamblers in recent seasons is the Netflix documentary, Tiger King. This show is about people who own exotic and dangerous animals like tigers. One of the characters that stand out the most in the documentary is Joe Exotic, around whom several of the lines and odds have been generated in the betting markets.
For example, when the show was in its first month of release, one of the most popular betting odds was whether Joe’s YouTube channel would reach 1 million subscribers.
Other odds around Joe included if any of his songs get to the Billboard Top 100.
These are just a few examples of the growing betting market around reality TV shows. The truth is that this market is not so new for about ten years; several sportsbooks have offered odds for shows like Survivor or The Apprentice.
The Market Outlook for the Next Years.
A recent article published by The Hollywood Reporter profiled how the American TV landscape has changed in recent years. The emergence of more streaming platforms such as Disney + or Paramount + broads the reality shows available. Furthermore, America’s viewing habits are changing with more people turning to these new streaming services instead of traditional cable services. This all means that there is a potential for betting markets to continue to grow in the coming years.
The recent Netflix and Chill generation has led to a huge surge in TV viewing. In addition, we have not yet fully recovered from the COVID pandemic; therefore there is a large portion of people who will still spend many hours at home watching TV shows.
In addition, many streaming companies have begun to launch their content in an episodic way, that is, one episode per week. This allows sportsbooks to offer odds for events that are about to happen in the next episode.
As reality TV continues to grow, so does the betting market that surrounds it. From the beginning of the genre’s introduction in the late 1960s, to its peak in 2007, reality TV has always been profitable for bookmakers who are able to capitalize on people’s need to gamble.
In the coming years, the betting market for reality TV looks promising, with great potential to be a money mine for bookies. Reality TV is not only fun to watch, but it also offers an exciting new form of entertainment.
How to Enter the Reality TV Gambling Market
The most important thing to be able to enter this market is to have a good Pay Per Head provider that offers odds for the main reality TV shows.
Unfortunately, not all Pay Per Head providers have oddsmakers who make odds for Reality TV shows. For this reason, you should look very well for a company that has this service to ensure your success with your wagers.
In addition to having a good Pay Per Head partner, you should also have a good marketing strategy in place to attract bettors interested in reality TV.
For example, 45% of gamblers at The Bachelor are women between the ages of 18 and 35. This is usually a segment that bookies neglect or do not do much work on their betting sites. For this reason, you must create a marketing strategy to attract the right bettors.
Companies like VIP Per Head can help you have the right infrastructure to enter the lucrative reality TV betting market.