The NCAA tournament, popularly known as March Madness, is taking place, and this is the best opportunity for bookies to line their pockets.
For example, according to AGA for this edition of the tournament, a 206% growth in sports betting activity is expected compared to the 2019 edition.
To better understand the AGA estimates, this 206% growth means that of the 5.8 million people who placed bets in 2019, this year that figure could reach 17.8 million.
Moreover, the amount of money wagered on March Madness could reach $1.5 billion.
Take advantage of the situation
Pay Per Head bookies should ask themselves if they have the elements they need to get the most out of March Madness.
Bankroll
First, bookies must check if they have the necessary bankroll to face this gambling tsunami.
A larger bankroll will allow bookies to accept more bets and for more significant amounts. In other words, bookies can have more action and more profits.
The final stages of the tournament are the ones that usually see the most betting activity, so bookies are still in time to build their bankroll and take advantage of the big dance.
Mobile Betting Platforms
The second element essential to get the most out of the big dance is mobile betting platforms.
For example, in states like Indiana, 90% of the betting activity is through mobile platforms.
It is for this reason that bookies must have robust betting platforms compatible with Android and iOS systems.
Marketing
Finally, bookies should invest some money to market their betting business and attract bettors for March Madness.
This is the best time of the year to publicize your betting business and win new customers.
A good marketing strategy is to offer some bonuses and promotions for bettors who register an account.
Even though there seems to be a lot of competition from the big sportsbooks and other Pay Per Head operators, the market is still massive, and there are opportunities for everyone.
The important thing is to know how to take advantage of these opportunities and have the platforms and services necessary to satisfy the bettors’ needs.
