If you run a Price Per Head Sportsbook, you’ve probably asked yourself how to best reach your customers or what kind of customers to attract. Knowing who and how to target potential customers is essential for any business. And it’s no different when it comes to a pay per head sportsbook.
The key is understanding the customer’s needs and desires, as well as their habits so that you can create an effective marketing strategy that will help build loyalty and trust between them and your sportsbook brand.
When it comes to reaching out to customers, several strategies can be employed, such as using social media platforms like Facebook and Twitter, running ads on various websites, or even email campaigns.
However, success depends on having detailed information about the customer’s needs, wants, and preferences so that messages can be tailored accordingly.
A question always in the mind of Pay Per Head bookies is who is a better client for their betting site, men or women? Knowing the answer to this question can help bookmakers create marketing strategies to attract more customers and grow their businesses.
Men vs. Women
When it comes to sports betting, men have traditionally taken a lead role since traditional sportsbook firms were first established. However, the online revolution has opened up new possibilities for both genders, and pay per head bookies are beginning to see a rise in female participation in recent years.
Recent data from the Gambling Commission has revealed some stark statistics about online betting. The report shows that men hold 78% of active online betting accounts, and that the sector derives an estimated 94% of its revenue from these same male customers.
Also, a recent study from Gambling America has revealed that 95% of active male bettors are aged 40 or older. The research was conducted over a six-month period and involved interviewing participants in person and surveying online bettors.
The survey showed that most of bets placed were on sports such as football and horse racing. This could be due to the accessibility and convenience of placing bets through mobile apps and websites.
Additionally, several participants reported participating in competitions with friends or family members, which may have encouraged them to continue betting even into their later years.
But the study also shows that the number of women who have taken up sports betting has grown by 40% in the last few years, and this trend continues to rise.
This increased interest among women can be attributed mainly to product design and marketing strategies specifically tailored for female bettors.
Sportsbooks are now offering more products geared toward female bettors, including special promotions and offers, and user-friendly platforms that make it easier for them to manage their bets.
Where to focus your betting business?
Although male customers traditionally dominate the betting market, it would be a mistake to neglect female customers and not offer products that appeal to them. The number of women participating in sports betting is steadily growing, and Pay Per Head bookies should take notice.
Companies need to understandIt’s who their female customers are and what they want from their betting experience. Bookies must recognize that women don’t just want a different design or theme; they have other requirements than men regarding sports betting.
For any sportsbook, having the right technology and solution is essential to serve all types of clients.
VIP Per Head provides a comprehensive betting platform for sportsbooks, allowing them to offer an optimal user experience for all players.
With their cutting-edge online gambling software, bookies can enable customers to place bets quickly and securely from anywhere in the world.
VIP Per Head offers everything that any sportsbook could need. From dynamic lines on a wide range of sporting events, virtual casino games, live dealer casino games, horse racing services, and more – they have it all!
Not only this, but their innovative features, such as mobile betting capabilities, customizable reports, and user-friendly interface, makes it easy for bookmakers to keep track of their players’ activities.