A widespread mistake that bookies make is not to establish a close relationship with their players.
A solid and close relationship with the clients of our betting site is the key to having a successful business.
Moreover, if we maintain a good relationship with our clients, they will likely recommend us to friends and family, which will make the business grow. For this reason, establishing a close relationship with bettors should be one of the priorities for any bookie.
Pay Per Head Tools
Curiously, Pay Per Head tools are one of the main reasons bookies do not establish close relationships with their players. At the same time, through these tools, it is possible to get closer to the players and create a friendly and profitable relationship.
What happens is that we tend to misuse Pay Per Head tools. For example, thanks to the competent customer service staff provided by our Pay Per Head provider, it is possible to delegate the work of dealing with customers entirely.
Many bookies make the mistake of relying too much on the staff of their Pay Per Head partner. And do not establish direct contact with their bettors.
Good Use of Pay Per Head Tools
Pay Per Head tools allows us to know and connect directly with our bettors.
Report Tool
For example, through the report tool, it is possible to know the betting habits of our clients.
Moreover, we can identify their favorite sports and teams, as well as the events they like to bet on the most.
This information allows us to have a clear idea of what type of person that bettor is.
In addition, we can use this information to create a closer relationship with him. Since we can send by mail promotions or exclusive bonus to bet on their favorite sport or team.
As a result, the bettor will feel appreciated and praised by the gesture of the bookie.
Bet Limits Tool
It is essential to know the customer and their ability to pay to use the betting limits tool correctly.
For example, a customer may have much more ability to pay and is in a position to bet more money. But because we do not know him, we cannot see that he is interested in increasing his bet limit.
In addition, many times, the clients do not contact the bookies to request a higher betting limit. Instead, they simply look for another provider that allows them to bet more. If we establish a close relationship with our clients, we will be able to know how to serve them better.
Conclusion
It is important to establish direct and friendly communication with our bettors. So that we can get to know them better and develop a good relationship with them.
