When it comes to sports betting, we tend to believe that the highest bettors are adults between the ages of 35 to 60.
Moreover, many bookies doubt whether the so-called millennials like sports betting and make use of betting sites.
But a study by PXP Financial shows that millennials are the biggest bettors. The study says that Millennials – indivi-duals born between 1981 and 1995 – spent more than the older generation X (1965-1980) and the younger generation Z (1996-2012) on online gambling.
This is revealing as it changes the perception of the archetype of the average gambler. It also opens the possibilities for bookies to adjust their offer of products and services to serve this important segment of gamblers.
How can I improve my gambling site to attract millennials?
Mobile First
To attract millennials to your gambling business, you need a mobile-friendly site.
Moreover, your betting site must be displayed correctly on all types of mobile devices such as tablets and smartphones. In addition, your site must be easy to navigate and use regardless of the age of the mobile device.
Millennials highly value mobile experiences and look for gambling sites that work well on any device.
Top Level Gambling Site
Another vital point to keep in mind is that millennials are looking for gambling sites with a modern design with easy-to-use menus.
Millennials value their time very much and want things fast. For this reason, you must have a betting site where they can place a bet with a few clicks.
Also, you should make sure that your betting site allows your bettors to get support quickly and easily.
Niche Betting Options
Finally, the highlight to attract millennials is niche gambling options. Millennials bet on the NBA and the NFL. But they also bet on eSports and reality TV shows.
For this reason, you must make sure you have a wide range of betting options for all types of sports and events.
Millennials represent a quarter of the world’s population, holding considerable spending power. For this reason, you must prepare your betting site to be able to serve this segment of bettors.
Having a high-quality Pay Per Head provider such as VIP Per Head will allow you to access the tools and platforms necessary to serve millennials and any other type of gambler.
