The growth in the online gambling industry in Chile has generated many expectations. In Chile, there has been a pretty noticeable growth in online bets and sportsbook services.
That is why in this article, we mention some of the reasons for this steady growth that bookmakers are experiencing in the South American country.
This information is very valuable for bookies who have a betting business through a Pay Per Head provider, as it can give them new ideas to expand their business and reach new markets and customers.
At first, online betting sounded like something strange and unusual for Chileans, but in a few years, this activity has become a widespread entertainment option and has begun to grow even more.
Chile is clearly in reasonably substantial growth concerning online betting houses.
Betting sites are increasingly interested in operating in Chile, and of course, there are already big brands that operate in Chile.
Now, this case is important to analyze and understand what are the reasons for this growth since this can give us clues that in other markets, bookies can establish their operations and can experience significant growth opportunities.
Infrastructure has played a vital role of online gambling
In recent years Chile has experienced growth in telecommunications and cellular networks.
At least 2 million homes have a fiber optic connection, which is much faster and more reliable.
In 2021, an agreement was reached between Telefónica and KKR, which has greatly impacted the access to high speed internet connection.
By 2023 it is expected that 3.5 million households will have access to this Network. Chile is not far behind with its constant investment in telecommunications.
The experience has been improved with the expansion in cellular coverage areas and the arrival of 5G.
We cannot forget the largest acquisition in cell phones, which has been increasing at a constant rate, and has led to more than 25 million active devices.
A passion for sports and gambling industry
Something that has increased this growth has been the enormous interest of the Chilean public in sports. As in much of Latin America, Chileans are most interested in football.
However, they are also lovers of some other sports.
So, it is obvious that sports betting is an excellent reason for Chileans to enjoy sports even more.
Bookmakers have seen this phenomenon and have taken advantage of it by offering betting options for the Chilena soccer league and other local events.
Non-stop growth:
The government has announced its interest in regulating sports betting houses in the very near future. It is planned to introduce a series of rules so that the game is safer and has greater guarantees for all Chileans.
It is true that in Chile, there are a large number of very reliable bookmakers. These betting operators have world-renowned brands.
But a regulation will help scare away unreliable bookmakers and all this in order to avoid bad experiences for customers.
The regulated bookmakers will generate profits for the state. This is due to tax collection.
For this reason, it is expected that the government will be able to finalize the projects quickly.
We know that the benefit will be for all parties involved. The government as a regulator, the bookmakers, and the users.
But if you ask what are the current regulations for bookmakers in Chile right now?,
The answer is: They are not regulated in any way!
Around 400 bookmakers accept Chilean users, which has also helped sports betting to be popular and spread rapidly among the entire population.
But for the government, it is important that they be regulated since this growth will not stop due to the very varied options that are enjoyed in the South American country.
In 2013, a project was presented for regulating online casinos, which has not been approved.
As mentioned, online casinos and betting houses are not regulated by law and the only thing that exists is a kind of public prohibition, but that has no legal consequences for the bettor or the operator.
We see in this case how powerful the betting world is and how it influences cultures and attracts people from all walks of life to this form of entertainment.
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