The famous world brand playtech offers security to South America. Dedicated to the development of software for casinos talks about security and responsible gaming in the online gambling industry in South America.
Global software provider Playtech, specializing in online sports betting and gaming software, has published an e-book focused on the world of gaming in South America.
Key situations are explored and expert opinions related to responsible gaming in the region are offered.
The company conducted a survey of more than 2,000 adults in Argentina, Brazil, Chile, and Colombia, and the result was due to the company’s commitment to user safety.
Playtech contribute in the regulation
Playtech intends to contribute to building greater confidence in the regulation and to identify the risk factors that pose the greatest threat to players.
The idea is focused on the protection of players and that technology providers and customers understand the steps to follow towards responsible gaming.
“At Playtech, we create technology that changes the way operators deliver gaming and betting experiences,” said Mor Weizer, CEO of Playtech.
“We believe that gaming can be an important and enjoyable part of the entertainment industry and, more importantly, of society. We also believe that to ensure that gaming benefits all stakeholders, it is essential that the industry harness the technology and tools available to put player protection and trust at the heart of any customer experience.”
Sebastián Vivot Manager of Modernization and Information Technology at the Lottery of the City of Buenos Aires (LOTBA) said in the report.
“Although Argentina faces different levels of gaming regulation, virtual or not, LOTBA is aware of the main wishes of the Argentinian about security and player protection tools, as well as greater transparency in this booming market.
Regulation is the best way out for a more responsible policy and a sustainable approach to gaming for all.”
Obstacles of players in the region
The study carried out aims to identify the main concerns and obstacles of players in the region. Toluna Insights participated in conducting the surveys.
The revealed data covers user concerns, perception of regulation, and expectations, among others. These results are essential for those in the industry whose revenues hover around $10 billion.
47% of those surveyed had not placed bets in the last six months, mentioning lack of interest as the cause, with 33%, 24% insecurity, and 76% pointed out that greater regulations and stricter guidelines would motivate gambling. Only 13% mentioned not trusting gaming companies.
More information and tools to protect themselves and that would encourage them to play was what 45% of those surveyed mentioned, although 44% said they required more information from companies.
The answers also coincide with the fact that the respondents assured that companies should work to implement a responsible gaming mode.
“It is not a coincidence that each of the four countries analyzed during the survey returns similar results,” adds Francesco Rodano, Chief Policy Officer of Playtech. “As the industry in these regions matures, these insights should not be ignored. That is why we are making the Playtech Responsible Gaming Report available to anyone in LATAM who may be interested in the industry and how we can work together to improve it for all”.
Data analysis tools
Playtech offers security to South America, and committed to helping address these concerns by providing a higher level of player engagement and more data analysis tools.
Betting transparency can help reduce problem behaviors among respondents. This in order to provide a path to recovery from harmful gambling habits. And it is that since the pandemic, compulsive gambling has increased, since the time of confinement, contributed to the development of bad habits, not only in the game but in everyday life.
The study analyzed variables to improve the user experience and prevent negative episodes.
For those responsible for Playtech, providing more information about online brands, games, offers, and payment methods is essential.
Of course, there are differences according to the rules of countries, the users agree to the implementation of regulations in order to protect their money.
They ask for effective regulation; although it perhaps implies more process, it is compensated with money protection.
Provide a Superior Gaming Experience
Bookies should aim to offer a superior gaming experience to their customers by adapting to their needs and demands.
The Playtech report is a good guide for bookies who want to improve their betting business and reach more markets.
One of the best ways to ensure that your customers have a great betting experience is to use a provider like VIP Per Head.
This company has all the tools and platforms that bookies need to offer their customers the best possible betting experience.
This means that they can ensure that every bet is properly tracked, and that all customer concerns are addressed quickly and effectively.